Thursday, November 11, 2010
Rembering and Celebrating
Thursday, November 04, 2010
A Name Is a Name Is a … Or Is It?
“What's in a name? that which we call a rose
By any other name would smell as sweet;”
Thus wrote Shakespeare, but a silly thing at work the other day made me wonder.
One of my tasks is processing applications, and late in a very busy day, I picked up an application for a company whose name was Gardening Gnomes Landscaping. I’ll admit, I like garden gnomes … at least the cute ones … and probably because there are still two in my parents’ yard that had previously been in my grandma’s garden almost as long as I can remember, garden gnomes make me smile.
I loved the company’s name and kind of wished that there would be something wrong with their application so that I needed to contact them. There wasn’t, but I just wanted to tell them how awesome their name was.
I mentioned the name to a couple of colleagues. One got it and was just as tickled as I was, but the other one looked at me perplexed and said, “Why would they do that to themselves?”
The answer seemed blatantly obvious to me. I’d hire a landscaping company called Gardening Gnomes Landscaping in a heartbeat. If I’m being honest with myself, I’d probably be tempted to be completely irresponsible and hire them without any research or references or any of the things a responsible adult should do before paying a company money to do something. The name gives me such a warm, fuzzy, trusting feeling, all because of the association with one of the most important people in my life, my grandma, who also happens to have been a fabulous and passionate gardener.
Fortunately, or maybe unfortunately, I don’t need any landscaping done, and the company is based in a different city, but it did make me think. How much weight do I put in how things … or people … are named? I’d like to think that I’m not really influenced by things like that but my reaction makes me wonder.
Would a rose called by another name, really smell just as sweet if the name made me think of something stinky? Could I be objective enough to know? Or would my senses be misled by old memories?